Portland, Oregon www.updatemanagement.com

Our Team

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Geoff Horning

President/Owner
ghorning@updatemanagement.com

Geoff is a native Oregonian who has more than 20 years of association management experience. He got his professional start with the Oregon Association of Nurseries as the publications coordinator and later as trade show director, and he continued bolstering his association management resume as Executive Director of Oregon Aglink and CEO of Oregon Hazelnut Industries. In 2018, Geoff acquired Update Management, Inc. With his combined experience in management, event planning, and marketing – as well as his tenure as president of OSAM (Oregon Society of Association Management), chair of Oregon Ag Fest, and a founding board member of REAL Oregon – Geoff is able to offer Update’s clients with a full menu of provided services. Geoff enjoys fly fishing, attending Oregon football games, and spending time with his son, Andrew.

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Lisa Archuleta

Association Support Staff earchuleta@updatemanagement.com

Lisa takes care of Update Management’s clients by ensuring all materials for events and meetings are copied, organized, and event-ready. Whether that means name badges, signs, conference packets, or speaker materials – Lisa makes sure that every event has what it needs to be successful. She also assists the finance department by working on financial statements. Lisa spent 30 years in Santa Fe, New Mexico and moved to Portland with her husband in 1989, where they have raised their two children. Her favorite hobbies include camping and bowling, and visiting her family in New Mexico. Lisa appreciates her workspace at Update Management and enjoys working with her fellow employees.

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Dana Baisden

Association Manager dbaisden@updatemanagement.com

Dana has worked almost exclusively in the non-profit association field for the last 30 years. In addition to working at Update Management, she has previous experience at Northwest Food Processors Association and Western Energy Institute. Dana has a comprehensive understanding and skills to effectively manage non-profits in governance, finance, event planning, membership programs, continuing education programs, marketing and communications. She works with multiple boards, committees and countless volunteers. Dana enjoys camping, cooking, traveling, spending time with her family and friends (including her dog Boomer and cats Timmy and Aly Kat, who she considers her “kids”), and driving her Mustang for fun. She is married and has two grown children and has decided it’s now time to work on those bucket list items; most recently, snowshoeing, zip lining and participating in the Warrior Dash.

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Stacey Barrett

Association Manager sbarrett@updatemanagement.com

Stacey works with her clients to be strategic and build the structure for how their industry and association can be successful and thrive. She started working in the nonprofit area when she was 15 years old for the Oregon Remodelers Association (ORA), where she learned the importance of belonging to a professional organization, the relationships you build, and the wealth of knowledge you obtain by listening to your peers. Being the mother of four, Stacey spends her free time supporting her children, watching them score the winning goal, listening to them play violin, or being proud of their latest painting. She and her husband lost their son to SCIDs ten years ago, and since then have been on advisory committees and testified in front of the National Newborn Screening Advisory Committee to help encourage SCIDs to be added to newborn screening lists.

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Amoreena Burke

Account Coordinator aburke@updatemanagement.com

Amoreena’s ability to multi-task and be a team player is what makes her a great Account Coordinator. She is the primary liaison between members and the association, and also works with an amazing team of strong women at Update Management, all who bring different experiences and perspectives to the table. Amoreena loves the range of personalities she talks with on a daily basis through various associations, enjoys researching event ideas and spaces, and helping clients reach their goals. She has a BA in English Literature from the University of Oregon and volunteers for the National Multiple Sclerosis Society Portland Chapter, participating as a team captain in Walk MS since 2007. Amoreena enjoys spending time in her garden and on the beach with her husband, family and friends, traveling, hiking, reading, and creating. She also is the office “Giggler Extraordinaire!”

Katie Curry

Katie Curry

Marketing Director kcurry@updatemanagement.com

Katie has worked in the marketing field for more than 25 years, advising and consulting for various organizations, including non-profits, school district programs, and companies in the private sector. She has sat on a Board of Directors, as well as supported a board’s marketing committee as staff. Update Management allows Katie to utilize all of her marketing skills – working as a liaison between staff, association members, and boards, to individualize each unique client’s marketing needs. Katie and her husband are “almost” empty-nesters. She enjoys traveling with her family, has been part of the same book club since 2007, loves a good musical at the theater, and teaches ballet in her spare time. Katie also continues to provide marketing support to the Chelsea Hicks Foundation, of which she was a founding board member in 2009.

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Vicky Danielson

Association Manager vdanielson@updatemanagement.com

Vicky has been in association management since 2007. She currently oversees the day-to-day activities of several not-for-profit professional societies and trade associations, whose primary purpose is to provide high-quality continuing education and networking opportunities for their members. Vicky works closely with each organization’s volunteer board of directors and committee leadership, which means she typically gets to work with the best of the best in their field! She enjoys the fast-paced, interesting, and ever-changing business that is association management – constantly inspiring her to do better for her company and her clients. Vicky was born outside Seoul, South Korea, has lived in Oregon most of her life, and is a graduate of University of Oregon – GO DUCKS! Vicky spends most of her free time chasing her young children with her husband, Mitch.

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Alisa George

Receptionist
ageorge@updatemanagement.com

Alisa is the first line of fire for Update Management, bridging the outside world of communication to their point of contact, and assisting the management team administratively so they can keep charging ahead. She loves the office culture at Update, and the general nature of how passionate everyone is, not only about their own personal role, but their overall investment to one another to reach the same common goal. Alisa attended the Art Institute of Portland and her artwork has been showcased at “The Art in the Pearl Fine Arts and Crafts Festival”. She has two sons and is passionate about volunteering in the community. Alisa’s family participates in the Great Strides Walk for Cystic Fibrosis Foundation, the SOLVE beach clean-up in Seaside, and “Potluck in the Park”, which helps feed the hungry in downtown Portland.

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Kori Hasti

Association Manager khasti@updatemanagement.com

As Account Manager, Kori uses her creativity to plan events, her organizational skills to coordinate meetings, and more importantly, her good-nature, compassion, and humor to help her clients achieve their goals and see their projects come together successfully. Kori’s background is in association work, with 12 years in the sales field. Besides being an avid soccer fan, she enjoys camping and swimming. Kori is moving toward an empty nest at her home, and hopes to do a lot of traveling in the future!

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Cheryl Jorgensen

Director of Finance cjorgensen@updatemanagement.com

Cheryl manages all accounting functions for Update Management and for our clients. She handles the registrations for association events, as well as the day-to-day bookkeeping and production of financial statements. With more than 35 years of management services experience, Cheryl also develops and manages our clients’ databases. She enjoys working at Update Management because it’s constantly challenging, flexible, and it boasts a small staff – no “corporate overlord”! Cheryl was born and raised in South Florida, but came to Oregon to attend OSU, and has lived here since.

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Alan Litchfield

Marketing Communications alitchfield@updatemanagement.com

Born in Lewiston, Idaho, Alan likes to say he moved to Portland when he was two years old and brought his parents with him. After he graduated from Oregon State University with a degree in Technical Journalism, he edited a weekly newspaper in Eastern Washington, The Dayton Chronicle. Later, he moved back to Portland and began a career in the graphic arts industry before joining Update Management, Inc., in 2007. He currently works to keep every group’s marketing material creative, clear and modern. Whether it is a newsletter, brochure, flyer, postcard or website, his goal is to create a product unique and inspiring to each association. He lives in Lake Oswego, where his two young sons test his sanity on a daily basis.

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Kristie Volk

Account Coordinator kvolk@updatemanagement.com

Cindy Whitehead

Cindy Whitehead

Accounting Clerk cwhitehead@updatemanagement.com

Cindy has worked in Accounts Receivable for more than 20 years with extensive credit and collection experience at Columbia Sportswear, Coast Cutlery Co., Great Western Malting and now at Update Management Inc. She has served as the chair person for NACM (National Association of Credit Management). She enjoys working at Update Management with a friendly and fun staff, which allows Cindy to utilize her Accounts Receivable skills. She enters event forms, new membership applications and renewals, fulfillment and sales items on behalf of our clients, and prints, mails and emails outstanding invoice statements. Cindy likes to go to the gym, ride her bike, spend time with her family, and travel. She has three daughters and five grandchildren  (three granddaughters and two grandsons) … so far!

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Brittany Wideman

Account Coordinator bwideman@updatemanagement.com

Brittany brings her many talents and skills to Update Management as an Account Coordinator, working with staff, board leadership, and association members for several of our clients. She has worked in customer service, as well as a Nutrition and Wellness Subsidy Program, and has recently completed her Master’s Degree in Political Science while working at Update. Brittany grew up traveling with her large, military family (she’s the middle of 9 children) – and claims Phoenix and Denver as her hometowns. She loves sports (coaching and playing), dabbles in slam poetry, and plays in pool tournaments around Portland. Brittany played the clarinet and alto sax while growing up, and she feeds her love of music by currently playing the guitar and piano.

"Update Management’s team of talented association professionals can provide the exact level of support needed for your organization to thrive. As a general member, turned board member, turned officer in an Update Management supported association, I was impressed with Update’s expertise in overall association management while providing individual, personalized support at the volunteer leader level.”
Lauren Malone
Oregon Society of Association Management (OSAM) Past-President